Wink
Challenge
Wink was built for healthcare professionals but wasn’t connecting with them
We needed to build resonance for a brand that wasn’t showing it understood the audience.
Strategy
For those who get it. And each other.
Idea
A wink can shift everything.
Wink shows up for healthcare professionals, the way they show up for each other.
Work
A heavy body of strategic work landing an enduring brand platform, which ultimately came to life in OLV, social content and a library of still content.
Results
Wink became more than scrubs. It became a brand that shows up for the people who show up for everyone else.
THE WORK
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THE WORK 〰️
It’s the little things
that can change a shift.
We crafted a series of paid social videos showing a key feature or a key moment that can show how a Wink really can shift everything ;)
RESULTS