Challenge After the success of College Gameday, The Home Depot identified live sports as a key space to connect with their consumer. With the FIFA World Cup on the horizon, they needed an authentic way to connect soccer to home improvement.

Strategy Anyone can be a home improvement MVP. Working on your home or yard is a skill, not unlike the beautiful game itself. You can improve, master the tools, and ultimately become a legend—even if it’s just on your home pitch. Actually, that might be where it matters most.

Solution Build It Like Beckham. Our campaign shows how one of the game’s most iconic footballers and home improvement enthusiasts truly relies on The Home Depot to help him accomplish his “GOOAALLLS!” And inspires others to do the same.